MAMA Upcycled Tee

MAMA calls us to restore a healthy relationship with 'āina. "Make 'āina momona again" reminds us that there was a time when Hawai'i astonished visitors with its abundance of locally grown food. ('Āina momona literally means "the fat lands.") 

In Hawaiian 'āina means "that which feeds." It is a mother, grandmother, cousin, and ancestor and should be loved and cared for as such. Society's consumer culture is a one-way RUT trip: Remove (from the earth), Use it, then Trash it. To get out of this RUT, we need turn the endpoint into a new beginning. So, all of our shirts are upcycled; we spread our message of aloha 'aina on carefully selected, high quality, thrifted garments.

Each garment is a one of a kind original. Our exclusive design was carved and printed by hand with aloha.